The struggle to keep up with constant changes and avoid technical site troubles is a part of SEO officer daily lives. Even if you are already aware of a lot of issues with your website, it might be difficult to keep it in good condition in the always evolving SEO industry.
However you can give yourself a fighting chance of keeping technical troubles to a minimum and website speed to a maximum by having a good grasp of the most typical (and potentially dangerous) errors. Knowing some of the top SEO techniques undoubtedly also helps.
Using the Wrong Keywords
Developing content around targeted keywords is conventional SEO best practise and something you should definitely do, but make sure you’re targeting the proper keywords. Trying to rank for the wrong keywords is one of the most typical SEO errors. You shouldn’t target a keyword just because it receives a lot of searches. You must optimise your content for the correct keywords if you want it to rank.
Not optimizing your website for mobile devices
Your website must be adapted for mobile devices since the majority of people now access the internet via smartphones and other portable devices. To achieve this, make sure your website is simple to use on a mobile device and that all of the material can be viewed without the need for zooming in or scrolling to the right or left. Keep in mind that desktop and mobile websites are two different things. If a mobile version of your website is not properly optimised, it will not show up in mobile device search results at all.
Poor local search optimization
Do you manage a company that specialises in serving clients in a certain area or city? If so, you must comprehend the significance of local search. People use certain terms all over the world to find search results. For instance, the enquiry “best shoes that match with black pants” is so universal that it may come from anywhere in the world.
Yet, a local search for “best digital marketing agencies in Missouri” shows a preference for the area. Search engines treat local queries differently from those involving global terms. What you can do is start by including regional keywords in the meta-title and description of your website.
Ensure that your NAP citations( name-address-phone number) are mentioned evenly on your pages, such as in the footer or header, and your Google My Business page, to appear in local search results.
Using duplicated content
Duplicate content on your website can jeopardise prior SEO work. It can make it unclear to search engines which version of the content is the most reliable. As a result, you might not rank as highly as you would if your website had unique and pertinent information. Duplicate content can also result in decreased user engagement and a negative user experience, both of which can affect your website’s rating.
Every page on your website needs a distinctive title, and this is necessary for more reasons than just SEO. Having unique titles for each page is crucial because they are used as the text when someone bookmarks your website and may be shared in tweets.
On your website, meta descriptions are also essential. They serve as a 160-character advertisement for your page in search results, which raises your website’s click-through rate. Make sure that each meta description is as appealing and unique as you can. Every page of your website should have a distinctive meta description with a few well chosen keywords. Visitors will be more likely to click on your website in search results as a result.
Non-existing subpages and deleted products
Do you have experience deleting subpages or products from your business because they are no longer in stock or out of date? Of course, it does occur occasionally. The only things you need to keep in mind are the links that connect to these products and their subpages.
What you can do is put up a correct redirection so that anyone who views a page that is no longer there or clicks on a product that has been removed will be taken to another, more relevant place. Customers that are irritated and frustrated are the worst, so make sure your website is simple to use.
What happens if there are links on the website to files or pages that don’t exist? For the user, it’s “simply” an annoying issue. But, Google’s algorithms take it very seriously and mark it as an unreliable page. As a result, a website’s visibility is steadily declining. It loses its ranking on Google if the issue just affects one subpage. But, if this problem impacts the entire website, then its exposure and ranking will suffer. To prevent situations like this, keep an eye on all the links you utilise on your website. Otherwise, all of your SEO work could be quickly undone.
Not Using Analytics
No matter how much time and effort you put into website optimisation, if you are not using analytics, it could all be for nothing. Success can only be evaluated by tracking. You may track your optimisation efforts using free tools like Google Analytics and Google Search Console to see which tactics are effective and which are not. Once you have that knowledge, optimising your content and determining whether what you are doing is having an impact will be considerably simpler.
It’s a good idea to optimise your website for SEO, but like with many other things, you should make sure you do it correctly. If you don’t, you run the danger of making typical SEO errors that plague sites that aren’t optimised, which could really harm your rankings in search results.
On the other side, if not fixed, SEO mistakes can have a negative impact on your digital marketing success. You can avoid this by hiring a SEO service that specialises in SEO.