Are your Ecommerce processes
the right one for you?
A few years ago now, we built a customised Ecommerce solution for one of our great clients. The system was ticking along beautifully and together with the client, we consistently tweaked it as time went along to make it work just right. Then one day, Mr.Shiny person came along and sold our client a New Mr.Shiny Ecommerce Product Pty Ltd.
The product was great. The product was beautiful. Really, the best thing since sliced….well, you know the rest. Anyway, Mr.Shiny prepared the new service and the new Ecommerce website with all the bells and whistles that it provided. Then the big day came. It was time to switch from “Old and Proven Ecommerce” to “Mr.Shinny Ecommerce Product Pty Ltd”.
Now, you may think that we embellish this story, but really, this is exactly as it was told to us by our client. The sales went literally from a few thousands a day down to virtually $ZERO. Was there a bug in the system? No, not at all. It was working exactly like Mr.Shinny promised.
What Mr.Shinny failed to understand and to capture however is the emotion and the simplicity of what the previous customised solution delivered. Being in the online space is not just about knowing all the great new technologies and selling the newest idea, it is also being able to package those ideas and customise them by understanding the end customers that will end up buying on your Ecommerce platform.
Our aim is to make this process as easy as possible, and as smooth as possible for a customer to make a purchase of your products. Many off-the-shelf solutions like WordPress WooCommerce or Magento have a plethora of customisations available to them which is where we spend a lot of time setting up and customising your user’s path from the home page until they buy.
Oh, and was there a happy ending to that story?
Yes, of course!
If you ever traded on the stock market, you would eventually learn about Stop Loss risk management systems. It is the process of saying –no more- early and methodically to make sure you don’t lose any more than you need to.
The client decided to switch back to the “Old and Proven Ecommerce” that we built, and at the same time we continued to develop the system further with new features to meet the growing demands of their online shoppers. That’s how we hope to achieve the best possible outcome online for you.
TYPES OF ECOMMERCE
Your business may be of many types of services provided. Ecommerce can suite all of these types, but it is important to customise the model to best suit the business model that you operate on.
“Whatever your business model, we can help to make it happen.”
When you, as a business, sells products to an individual customer. This often involves volume sales, and online shopping experiences that help customers find your product fast and checkout easy.
When you, as a business sells products or services to another business. This may involve wholesalers selling to their distributors or online services being sold to other business to improve their business processes.
When an end customer can sell directly to another end customer. This is also called Peer To Peer service, and it might look like eBay or GumTree for example. Helping people to find each other and therefore providing a useful service is often seen as a great social benefit.
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