Without a doubt, videos are the most effective content marketing weapon in your arsenal. You can develop a video that will go viral within hours even on a tiny budget. The first step to a successful video marketing strategy is producing an optimised video. You don’t want to provide someone watching your film a typical experience.
The goal of video optimisation is to use a variety of technologies to deliver an excellent viewing experience while utilising less network traffic.
Video SEO: What is it?
The main goal of video SEO is to make your video as indexable as possible so that it appears in search engine results for the keywords you desire. It entails producing traffic-generating video content as well as video metadata that is pertinent to those conducting searches.
The presence of videos has a significant impact on content, the most crucial SEO ranking criteria. Because web crawlers cannot view the actual video data, you must use tags and other information to direct them to the video.
How can videos be made SEO-friendly?
You may score well in the search engine results for the appropriate keywords and phrases by optimising your films for SEO. You must follow the procedures listed below to optimise videos for SEO because video SEO is different from regular video SEO.
Choose the most suitable Platform for Hosting Videos
You should take into account the reasons why you want your videos to rank when selecting your video hosting platform. Do you optimise your video to attract new customers and visitors to your website? Or is building brand recognition and thought leadership more of your focus?
YouTube and Vimeo can be possibilities to consider if your primary goal is building general brand awareness rather than driving traffic to your website. The issue with these sites is that after your video is indexed, the majority of traffic instead of going to your own website, goes to them. This could cause potential visitors to your website to become lost in a sea of competing traffic (like the suggested videos that appear after yours on YouTube).
Exploring alternative hosting providers that support this functionality is the way to go if your primary goal is to increase on-site visitors to encourage leads to convert.
Give Your Video Some Context.
It won’t help much to publish your video on a page that is otherwise empty. Make sure you contextually embed your video and surround it with additional pertinent written and graphic information. To target more keywords, you might even add a transcript to your video. You should also make any used visual images a downloadable JPEG. The better your results, the more Google will be able to grasp how your video fits into the on-page material.
Insert a Video Transcript
You probably notice various videos with captions next to them as you navigate through your Facebook account so you can watch them without bothering your housemates. The text that pairs with your video is known as a video transcript.
Videos that have transcripts are not only more widely available, but also easier for search engine robots to scrape because there is more text on the website.
A Compelling Thumbnail Image is A Must
When your video is indexed, the searcher will see the video thumbnail, which has a big impact on whether or not they click. Consider your thumbnail image in the same way that you would a book cover or the front page of your website. It must be interesting, timely, and generally stunning!
Make Sure the Remaining Content on Your Page Is Related to the Video and SEO-Optimized
For your video to appear on the SERPs, you cannot rely exclusively on optimisation. The page itself must also be optimised for SEO; otherwise, search engines won’t even bother to crawl it. This is still crucial, if not more so.
To ensure that pages with videos rank as highly as possible in search, these pages must also be pertinent and well-optimized. While organically ranking your website can be difficult, if you keep producing high-quality content and make sure the technical SEO requirements are met, rankings will eventually appear.
Add compelling CTAs
You’re making a huge mistake if you don’t provide your video’s viewers specific instructions regarding the next step you want them to do. Most of us have seen company films that piqued our curiosity, but you were never sure how to get in touch with them subsequently. The value of a CTA, or call-to-action, button, is understood by marketers. Sadly, a lot of them neglect to include them in videos.
Avoid Using the same Video on Several Landing Pages
Any SEO services professional will tell you that establishing multiple web pages for the same keyword is a recipe for disaster. Why? These pages compete with one another for search rankings when they are indexed for the same search phrases.
Additionally, avoid embedding the same video on various sections of your website. Make sure the video you include on a landing page relates to the information already there. It will guarantee that your video and page will rank for the relevant search terms you are aiming for.