One of the most successful methods for companies to engage with customers everywhere is through social media. According to data collected in January 2022, over 4.62 billion individuals throughout the world utilise social media.
Different social media platforms have different algorithms, policies, and even people. For example, while Facebook is open to everyone, LinkedIn and Pinterest are mostly used by professionals. As a result, how you interact on Facebook must be distinct from how you communicate on other social media platforms.
The best aspect is that determining which techniques work best for certain social media networks doesn’t need a lot of trial and error. It’s still crucial to keep an eye on your postings to determine which ones get the most attention. You don’t have to start from scratch when it comes to writing effective blogs, though. You may just follow the model that successful brands have created.
The following are 7 characteristics of the best-performing social media posts:
Think about who you’re writing for
Recall the last time you checked your social media feed. Perhaps you were watching TV or conversing with a family member at the same time. When creating social media material, keep in mind that you’re writing for casual scrollers and skimmers, not for highly engaged readers. Users on social media aren’t going to stop scrolling to learn about your company or items. A post that addresses a user’s concerns, wants, or desires will halt them in their tracks. In the end, your clients should be the emphasis of your social media material.
Encourage your audience to participate in the discussion
It’s easy to get caught up in all of the numerous ways to utilise social media for marketing, but don’t lose sight of why you started using it in the first place. To interact with others. This necessitates a shift away from one-sided self-promotional posts and towards two-sided dialogue. By asking them questions or encouraging them to contribute their thoughts, you may engage your readers through text.
Backed By Research
Even the finest writers must adapt their work to the audience they are writing for. How else can you be able to address the demands of your users if you don’t even know who they are? You risk losing your audience’s interest if you don’t perform research and comprehend their point of view. Before personalising your content to incorporate solutions, you must first establish a persona for your audience, which contains information such as their motivation, interests, desires, lifestyle, values, and issues.
It will also be easier to write in a language that your audience understands and to back up your statements with data as a result of your study. Data is appealing to everyone as long as the statistics are easy to interpret.
People use social media to keep in touch with friends and family, socialise, and keep up with current events. On social media networks, a more casual, less business-like tone is permissible and anticipated. Due of character constraints and the necessity to get your idea across fast, social copy must also be shorter than usual. Abbreviations and breaching a few grammatical rules are both appropriate and beneficial methods to do this. When writing content, don’t be hesitant to include emoticons or fun, informal trends. Just remember to keep your brand’s tone of voice consistent.
Quick And Simple
The online world is characterized by split-second choices and judgements. People place a high value on their time. You must demonstrate that you are not wasting your audience’s time if you want them to pay attention to your postings. As though your audience is in eighth grade, write for them. Avoiding jargon and utilising short, easy-to-read paragraphs with headers, bullets, and lists are key.
Because the audience on LinkedIn takes the time to read and comprehend your content, it is the only social media network where you can share long-form posts and blog articles.
Our pro tip as SEO service is to put an article on an external site and post a short teaser with a link if you want to share it with your Facebook, Instagram, or Twitter followers.
Have a Call-To-Action that isn’t too promotional
Without being overtly commercial, great social media messages incorporate a call to action. After all, you want people to read your piece or watch your video and then like, share, subscribe, leave comments, or join a debate. However, you don’t want to come across as unduly promotional, since this may lead to suspicions of hidden motives.
You should think about your CTA every time you post. A well-crafted social media post begins with a compelling question and a call to action. Use brief and to-the-point CTAs like “subscribe for more” or “watch now!” Also, avoid utilising too many CTAs in a single post because this could confuse your readers.