(03) 8899 7868
Papdan.ComPapdan.ComPapdan.ComPapdan.Com
(03) 8899 7868
  • HOME
  • ABOUT US
  • YOUR BUSINESS
  • SERVICES
    • WEB DESIGN
    • E-COMMERCE
    • HOSTING
    • BRAND IDENTITY
    • APP DEVELOPMENT
    • SEARCH ENGINE OPTIMIZATION
    • SOCIAL MEDIA
    • E-LEARNING
  • PORTFOLIO
  • BLOG
  • CONTACT

5 Social Media Metrics You Need to Track in 2020

    Home Social Media 5 Social Media Metrics You Need to Track in 2020
    NextPrevious
    5 Social Media Metrics You Need to Track in 2020-01

    5 Social Media Metrics You Need to Track in 2020

    By development | Social Media | 0 comment | 9 September, 2020 | 0

    Understanding social media metrics are crucial for online business owner but sometime it can be confusing. On top of that, it seems that there are new important metrics created on a weekly basis. But don’t worry our Melbourne SEO services and social media experts has narrow down those metrics. In this guide, we’ll take you through the most basic metrics that every business owner should pay attention to. And these metrics are generalized across social media channels.

    What are social media metrics and why should you track them?

    1. Engagement: Likes, comments, shares and clicks
      Engagement is a big umbrella and has several important categories to track. At its core, engagement boils down to how many and how often audience accounts interact with your account. Every social media platform has its own engagement metric. Most of them will show total sum of smaller engagement metrics such as likes, comments, and shares and many of them have more than one type of metric, or different naming conventions, such as Retweets vs. Shares. High engagement rates indicate how responsive your audience is and how many are “real” followers, interesting content types and your awareness of your brand.
      Like most metrics, you cannot make a decision solely based on engagement rate. You need to look at a combination of metrics to learn more about what levers you can pull to meet your specific goals.
    2. Awareness: Impressions & reach
      If your goals for social are focused around brand awareness and perception, then impressions and reach are each an important metric to track.
      At the post level:
    • Impressions are how many times a post shows up in someone’s timeline
    • Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post’s follower counts)

    While impressions can tell you a lot about the potential your content has for visibility on social on its own, it’s still important to look at other metrics for ultimate performance context. For example, a post that with high impression count but a low engagement rate means that your post catch audience’s attention but wasn’t interesting enough for them to take action

    1. Share of voice: Volume and sentiment
      Often used in public relations, share of voice indicates how much of the online sphere your brand is taking part in. Improving your share of voice is continuous goal, that you measure by benchmarking over time. You won’t always be able to maintain the highest share of voice unless you’re the only company in your field. But you can observe and learn how it ebbs and flows over time and consider the factors for those changes.
    2. ROI: Referrals & conversions
      Most applicable for companies with websites or e-commerce platforms, social referral traffic and conversions are tied to both sales and marketing goals, and ultimately major business goals.
      You can know how users land on your website by looking at referrals. A lot of time, you’ll see them broken down into sources. “Social” is usually the source/medium you’ll be monitoring, and then it’s broken down by network.
      Conversions count every purchase someone make on your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.
    3. Customer care: Response rate & time
      Metrics mention before focused on the performance of posts and social media accounts. Now let’s evaluate your customer’s experience with your brand? To evaluate customer care you need metric such as response rate and response time come in. They track how fast your team is responding to important messages and how many of them are actually being responded to. For multi-user accounts, you should also track how much each person is getting done.
    business, online business, search engine, seo, social media, social media for business, social media handler, social media marketing, traffic

    Related Post

    • web design tips

      Unintrusive Ads: 4 Tips on How to Make Pop-ups Work

      By development | 0 comment

      Pop-ups carry a bad rap in the industry. Google even went as far as meting out punishments on sites that serve their users with especially intrusive pop-ups. It’s really not a surprise to see why.Read more

    • Think without Limit_ Being Creative in the World of SEO

      Think without Limit: Being Creative in the World of SEO

      By development | 0 comment

      There are many things you can expect from having a business. Some are in a good way, some are in… let’s say, a challenging way. You don’t just go half way and don’t expect miraclesRead more

    • How Does Social Media Marketing Increase Sales_Papdan

      How Does Social Media Marketing Increase Sales?

      By development | 0 comment

      Most of us are surely familiar with social media; it is one of the best tools for creating a buzz if you are a business owner wanting to find new clients.  You can use socialRead more

    • How to calculate and Increase Website’s Conversion Rate

      By George | 0 comment

      One of the most used techniques for evaluating your site’s performance is by using the conversion rate. If you are a web developer who are interested in knowing about what is website’s conversion rate is,Read more

    • Do These 5 Things and Keep Your Visitors from Bouncing-01

      Do These 5 Things and Keep Your Visitors from Bouncing

      By development | 0 comment

      Bounce rate, everybody knows about it, everybody talks about it, but not many that actually know how to optimize it. You might wonder, what is this “bounce rate”? Why is it so important? Bounce rateRead more

    NextPrevious

    Recent Posts

    • Do These 5 Things and Keep Your Visitors from Bouncing
    • Here are 5 Reasons Why Rust can Solve Your Frustration with C
    • These 3 Tips Will Land Your Page Higher than Number One in Google!
    • 3 User Onboarding Tips to Create More Usable Websites!
    • These Books Will Help You Understand JavaScript!

    Archives

    Categories

    Melbourne – HEAD OFFICE

    Suite 2, Level 1
    428c Toorak Road
    Toorak VIC 3142

    phone.

    03 8899 7868

    Jakarta

    Metro Broadway , 2nd floor
    No. B61, Jl. Pantai Indah Utara 2, Jakarta Utara 14460

    phone.

    6221 300 10408

    Follow us

    Papdan.com Copyright © 2020. All Rights Reserved
    • HOME
    • ABOUT US
    • YOUR BUSINESS
    • SERVICES
      • WEB DESIGN
      • E-COMMERCE
      • HOSTING
      • BRAND IDENTITY
      • APP DEVELOPMENT
      • SEARCH ENGINE OPTIMIZATION
      • SOCIAL MEDIA
      • E-LEARNING
    • PORTFOLIO
    • BLOG
    • CONTACT
    Papdan.Com
    (03) 8899 7868
    This website requires cookies to operate correctly. Click here to view our terms and conditions. AcceptDecline
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.