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Early on in 2018, a viral story began trickling in from America about the Tide Pods challenge. Just like the ice bucket and bottle flipping challenge that came before it, the Tide Pods is a fad involving someone making a recording of themselves doing something that’s described in the name. Unlike the other two however,Read more

In the business world, there’s this phenomenon referred to as product cannibalization. In short, product cannibalization refers to a situation in which the sales volume or market share of a particular product is reduced because the introduction of a similar product by the same company. It might seem like something that’s easily avoidable but onceRead more

Most people (but not all) think that the hardest part of starting out a business is the making of the products or attracting customers. The truth is; the hardest part of building a business is maintaining the business performance so that current customers are staying and new customers keep coming. A business is not onlyRead more