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In the business world, there’s this phenomenon referred to as product cannibalization. In short, product cannibalization refers to a situation in which the sales volume or market share of a particular product is reduced because the introduction of a similar product by the same company. It might seem like something that’s easily avoidable but onceRead more

Most people (but not all) think that the hardest part of starting out a business is the making of the products or attracting customers. The truth is; the hardest part of building a business is maintaining the business performance so that current customers are staying and new customers keep coming. A business is not onlyRead more

When I was still working as a network engineer many, many moons ago, every now and then, I’m asked to sit in meetings between my company’s account executives (AEs) and prospective clients to provide technical know-how. As I spent two years in that position, I got to know quite a bit of AEs and howRead more