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In the marketing world, call-to-action is the key to an effective marketing strategy. It is the part of where you are motivating your target audience to take real steps toward becoming your customer or client. Many people in the business world believe that call to action is the important part of your website or adRead more

A trustworthy reputation is a hot commodity in the business world. In a world where big corporations tend to do everything in the name of profit, is it any wonder that the public’s trust is at an all-time low? From Boeing’s shady response to the crash of the two 737 Max jets, Volkswagen’s cheating emissionRead more

Have you ever been in a situation where you weren’t planning on spending money but because of a limited time promotion, you end up doing so? I’m not trying to judge you or anything as I’m comfortable in admitting that I’ve been in situations like that more times than I can count. When push comesRead more