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If your business is targeting millennials and Gen Zs, Instagram is a powerful marketing tool. Instagram marketing can be crucial to generating more revenue for the business, by providing higher engagement rates to driving conversions. Most importantly, Instagram can help create a strong brand identity that increases awareness of the business and promotes a cohesiveRead more

It is easy to think your fashion brand’s most important selling point is the offline look. While it is true that you can’t sell fashion products that don’t appeal to the customer (especially if they have to try it out to see if it fits their size), you also can’t find the customers if youRead more

How many times would you admit the usefulness of eCommerce websites for your personal needs? I think I might admit to the point of going so far by saying “Sometimes eCommerce websites save my life.” With coronavirus outbreak cases being more serious than ever, I’m thankful that I can still buy my personal needs online.Read more