Naïma Hotel’s challenge in creating a new website lies in effectively communicating its unique brand identity while also incorporating user-friendly features that facilitate online reservations. The website must effectively showcase the hotel’s facilities and services, including its luxurious amenities and convenient location. Additionally, the website must integrate seamlessly with the Jazz Series Hotel Group’s existing online infrastructure, ensuring a cohesive online presence across all properties. Given the highly competitive nature of the hospitality industry, it is crucial that the website is both visually appealing and easy to navigate, offering a user-friendly experience that sets Naïma Hotel apart from its competitors. Ultimately, the success of the website will play a critical role in driving the hotel’s bookings and attracting new guests to this vibrant corner of Melbourne.